An Abbotsford-based record label and independent artists services company is trying to shake things up in the competitive music world.
Predominant Studios, which launched in 2021, has inked deals with 17 music-recording artist to handle their existing arrangements with other companies and 45 independents.
CEO Jacqueline Best said the successful formula is simple – be artist friendly.
“The one thing that makes Predominant popular amongst all the artists is that we take a really low cut versus the major labels,” she said. “We actually don’t make a lot of money on the royalties from songs – we make our money in sales like merchandise, concert tickets, touring or getting our artists other opportunities.”
Some of the top names Best has signed to deals include hip hop artist Mr. ESQ, country performers Bryce Allan and Jason Kirkness and R&B singer Calixte.